Wednesday, January 30, 2013

What Did He Say? - Here's some terms you may hear if you're a model







· ADVERTISING AGENCY
creates advertising campaigns for clients, selects models.
· ART DIRECTOR
artist who creates layout for ads, illustrates model's poses.
· BLOCKING
the actual physical movements by actors in any scene.
· BLOW­UP
enlargement photo from a negative or slide.
· BOOKER
person at agency who sets appointments for models.
· BOOK OUT
when you tell your agency that you are unavailable to work for certain day(s).
· BUYOUT
advance payment for future use of a print ad or a commercial for a specific period of time.
· CASTING
choosing models/actors for a specific job
· CATALOG MODELING
posing for mail order items for major retailers.
· CATTLE CALL
several agencies send many models of the same general type to a casting session.
· COMMENTARY
script used to describe clothes for a fashion show.
· COMMERCIAL
promotional advertisement on TV, radio or other media.
· COMMISSION
a percentage of model's fee required as payment to agency.
· COMPOSITE CARD; COMP CARD
card with 3 to 5 photos of model and their details to promote and distribute to prospective clients.
· CREATIVE DIRECTOR
ad agency employee who determines the model type.
· FADS
an overdone fashion; passing craze.
· FASHION COORDINATOR
puts fashion shows outfits together in retail stores.
· FIT MODELING
modeling the original sample garment to test for sizing. clients chose a model whose measurements match the sample size exactly.
· FORMAL FASHION SHOW, RUNWAY SHOW
invited audience, stage, music; models walk down runway to show designer clothing.
· FREELANCE
modeling for many clients without agency representation.
· FULL LENGTH SHOT
head to toe photograph.
· HEAD SHOT
photo from the neck up - a very popular photographic style.
· HIGH FASHION
extreme, chic, sophisticated model type.
· ILLUSTRATION MODEL
poses for the use of artists.
· INFORMAL FASHION SHOW
in stores or restaurants, walk around modeling clothing with no runway
· LINE UP
position of model and garment in a fashion show.
· LOCATION
assignment site outside the studio.
· MARKET WEEK
4 to 6 times per year when seasonal clothing lines are shown to buyers.
· MODEL BAG
a large tote in which you carry all your makeup and working essentials.
· MODEL RELEASE
contract in which the model gives permission to use the photo.
· MODEL AGENCY
represents model for employment and receives a percentage of the booking fees.
· MONOLOGUE
a scene performed by one person for a client, that reflects a particular mood and demonstrates your acting talent.
· OPEN CALL
casting when the client sees all models suitable for the type requested.
· PARTS MODEL

specific features of a model suitable for close up product modeling, such as lips, hands and feet.

· PORTFOLIO
casebook or photo gallery which show the model at his/her photogenic best and a variety of samples of their work (tearsheets or pullsheets).
· PRINT WORK
photography taken for catalogue and mail order, books, brochures, ads or editorial for magazines or newspapers, magazine covers, commercial photography for household products, business products and services, glamour products.
· PROOF
intermediate stage of photo development from which the best poses are chosen.
· PUBLIC RELATIONS
creating an image of a product or service in the eyes of the public, mainly through newspaper articles or printed news releases sent by the public relations agent.
· RESIDUALS
additional money paid when a piece runs as a repeat.
· ROUNDS
calling on prospective clients for photography and television.
· RUNWAY
a narrow raised platform on which the model walks to show the clothing.
· SCOUT
to look for prospective models who have not yet applied with the agency.
· SHOWROOM WORK
manufacturer's showcase of a clothing line to buyers using live models ­ when the seasonal clothing designs are being shown.
· SLATE
to state your name on video camera before your commercial audition.
· SPEC SHOT
at the photographer's and model’s cost, which hopes will be picked up by a client.
· SPOKESPERSON
model chosen to explain the features of a product/service.
· STATS
Statistical information of a model, including measurements, size, height, etc
· STOCK PHOTOGRAPHER
one whose work is not for a specific client or job, but whose photos get listed in a general catalogue by number for any client to purchase.
· STORYBOARD
artwork that shows each scene of a commercial, show or movie.
· STROBE
light unit that flashes which is used by a photographer.
· TESTIMONIAL
celebrity declaration to the value of a product/service; improvisational endorsement of a product or service that the celebrity has officially tested, used and approved.
· TEST SHOTS; TEST PHOTOGRAPHY
free or low cost photos used to build a beginning portfolio.
· TFP; TFCD; TFDVD

trade for prints, CD or DVD; popular method to exchange photo shoot time to build a beginning portfolio for a model and/or a photographer.

· SHOTS
photo from head to mid thigh or generally all types of photos.
· TRADE SHOWS
industry promotional display of products/services usually in a hotel or convention center.
· TRANSPARENCIES
the slide forms of a photograph; digitally a set of thumbnails displayed on computer.
· TRUNK SHOW
informal modeling of one specific designer line, usually in a store or small boutique.
· USAGE
additional fees for higher exposure, like a billboard or national use.
· WEATHER PERMIT
a location job that is dependent on fair weather, may be canceled the day before or that morning.